IT’S ABOUT TO GET PERSONAL!

Matt Tenbush on October 9, 2026

IT’S ABOUT TO GET PERSONAL!

More possibilities. More personalization. More products made right here at ASP.

For a long time, “custom” meant choosing a shirt, putting your logo on it, and ordering a large quantity of the exact same thing.

Everyone gets the same shirt.

And there’s absolutely nothing wrong with that. Screen printing hundreds—or thousands—of shirts with a great design is still one of the most effective ways to outfit a company, promote an event, build school spirit, or bring a group together.

But what if custom could mean something a little more personal?

A player’s number. An employee’s name. A photo from Friday night’s game. An individually engraved tumbler. A personalized award. A true one-of-a-kind gift.

The idea isn’t necessarily new.

What’s exciting is how easy and practical it’s becoming to actually make it happen.

And here at ASP, we’re getting ready to take that idea a whole lot further.

TRUE PERSONALIZATION IS CLOSER THAN YOU THINK.

For more than 50 years, we’ve helped customers turn their ideas into custom products.

From screen printing and embroidery to signs, promotional products, and just about everything in between, we’ve always loved finding the right way to bring an idea to life.

And now we’re adding even more possibilities.

Sometimes you need 500 shirts for an school event.

Sometimes you need 12 personalized gifts for your best customers.

And sometimes you need a gift that’s made specifically for one person.

We’re getting better at all three.

THE TECHNOLOGY IS CATCHING UP WITH THE IDEA.

We’ve got some pretty exciting things happening around the shop.

We’re expanding our in-house production capabilities with new equipment that opens the door to all kinds of products and personalization options.

DTF (Direct To Film) printing makes it possible to produce highly detailed, full-color apparel designs without many of the traditional setup requirements of screen printing.

DTO (Direct To Object) printing allows full-color graphics, photographs, names, and other personalized information to be printed directly onto an enormous range of hard goods.

Laser engraving gives us another way to personalize products—from drinkware and gifts to leather, wood, acrylic, and more.

And then there’s AI-assisted design, which can dramatically reduce the time between having an idea and turning that idea into usable artwork.

Each of those technologies is pretty impressive on its own.

But when they begin working together, things get really interesting.

More products produced right here at ASP means more control over quality, more flexibility with quantities, and less time waiting for products to make their way through outside production.

The distance between a great idea and a finished personalized product just got a whole lot shorter.

YOUR PHOTO. YOUR ATHLETE. THEIR STORY.

We’ve been having a lot of fun with this idea ourselves.

It started with a pretty simple question:

What if the shirt you wear in the stands could be more about your athlete instead of just their team?

Parents and grandparents have hundreds—probably thousands—of photos sitting on their phones.

The touchdown.

The home run.

The goal.

The tournament.

Senior night.

That one photograph they show to everyone they meet.

Imagine taking that favorite moment and turning it into a professionally designed shirt that celebrates your athlete.

Their photo. Their name. Their number. Their colors.

So we built Varsitees.ai.

Start with a photograph of your athlete, add a few details, and within minutes Varsitees.ai can help turn it into custom sports apparel designed around their photo, their name, their number, and their story.

One athlete. One moment. One shirt.

Or enough for the whole family cheering in the stands.

Suddenly the word custom means something very different.

START WITH YOUR PHOTO →

SO, WHERE DOES CUSTOM GO NEXT?

There will always be a place for 500 great screen-printed shirts.

There will always be a place for beautifully embroidered polos and hats.

There will always be events, companies, schools, teams, and organizations that need large quantities of the same thing.

What’s exciting is that those aren’t our only options anymore.

Now, with more production capabilities under our own roof, we can offer even more ways to make those ideas a reality.

High quality products. Quantities that make sense. Personalization that feels special. And timelines that make the whole process a lot easier.

WANT TO SEE WHAT’S POSSIBLE?

We’ve got new equipment on the way, new capabilities, and a lot of ideas we’re excited to share.

Whether you’re looking for personalized gifts, branded merchandise, custom apparel, or something completely different, we’d love to help you explore the possibilities.

And if you’ve got an athlete in the family, head over to Varsitees.ai and see what you can create with your favorite photo.

CREATE YOURS AT VARSITEES.AI →

Austin Screen Printing & Austin Embroidery
The Austin Original.